Why spend time on application integration now?

It is an investment in time, money and other resources, how does this relate to not doing it or later? We see a couple of reasons why application integration is crucial now.

Digital transformation

Dovetail supports digital transformation

In today’s rapidly evolving digital landscape, organisations are increasingly adopting new technologies and software solutions to drive innovation, improve efficiency, and meet customer expectations. Application integration is essential to connect these diverse systems and enable seamless data exchange, ensuring that organisations can leverage the full potential of their digital investments.

Data silos and inefficiencies

Without proper application integration, organisations often suffer from data silos, where information is scattered across various systems and departments. This fragmentation hinders data visibility, collaboration, and decision-making. By prioritising application integration, these silos can be broken down, data flow can be streamlined, and cross-functional visibility and efficiency will be promoted.

Customer expectations

Today’s customers expect personalised, consistent, and frictionless experiences across different touch points. Application integration enables organisations to create a unified view of customer data, providing a holistic understanding of customer interactions and preferences. By integrating customer-facing systems like CRM, marketing automation, and e-commerce platforms, a seamless and personalised customer experience that meets or exceeds customer expectations arises.

Operational efficiency

Dovetail enhances operational efficiency

Application integration eliminates manual data entry and redundant processes by automating workflows and data exchange between systems. This reduces human error, improves data accuracy, and increases operational efficiency. By optimising business processes through integration, cost savings can be achieved, productivity enhanced, and overall efficiency improved.

Business insights and analytics

Data-driven decision-making is critical in today’s competitive landscape. Application integration enables the consolidation of data from various sources, allowing for comprehensive analysis and reporting. By integrating data across systems, valuable insights are gained, trends identified, and informed decisions are made to drive business growth and performance.

Scalability and adaptability

As the business grows and evolves, the need to integrate new systems and applications arises. By proactively thinking about application integration, a flexible and scalable IT infrastructure can be established that accommodates future growth and changing business requirements. This agility allows to quickly adopt new technologies, adapt to market demands, and stay ahead of the competition. 

We have another blog post on Renewing your application landscape, click to read.

Competitive advantage

Dovetail enlarges the competitive advantage

Effective application integration can provide a competitive edge in the market. It allows an organisation to deliver superior customer experiences, improve operational efficiency, and leverage data for strategic decision-making. By embracing integration early on, your customer can differentiate their organisation from competitors who may struggle with data silos, manual processes, and disconnected systems.


In summary, thinking about application integration now is essential to harness the benefits of digital transformation, drive operational efficiency, meet customer expectations, and gain a competitive advantage.

By prioritising integration, your customers can unlock the full potential of their IT ecosystem, improve business outcomes, and position their organisation for future success. 

Dovetail iPaaS

An iPaaS is an excellent way to support your application integration. iPaaS is short for integration Platform as a Service. Dovetail is such a Platform. 

The Dovetail application is a no code, easy to use integration tool that can connect almost anything. 

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