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Why is application integration important?

Application integration is an important subject today. The need for integration appears to be growing and the number of applications that can at least partly foresee in that need, seems to be growing as well. So what makes application integration important?

Have data available to employees

happy employees

In many organisations, different systems and applications are used to manage various business processes, such as customer relationship management (CRM), enterprise resource planning (ERP), supply chain management (SCM), and many more. Application integration enables the synchronisation and interaction of data across these systems, ensuring consistency and accuracy of information. This allows employees to access (near) real-time and up-to-date data, improving decision-making and operational efficiency.

Automate data processes

Application integration facilitates process automation by connecting different systems and enabling the flow of information between them. By automating workflows and data exchange, organisations can streamline their operations, reduce manual effort, and increase productivity. For example, when a new customer is added to the CRM system, integration can automatically trigger the creation of a corresponding account in the billing system, eliminating the need for manual data entry.

Provide the customer with a seamless experience

Integrating applications helps organisations deliver a seamless and consistent experience to their customers. When customer data and interactions are integrated across systems, employees have access to a comprehensive view of customer information, enabling them to provide personalised and efficient service. This leads to improved customer satisfaction, loyalty, and retention.

Business intelligence and reporting

reporting and BI
Application integration enables the consolidation of data from multiple sources, providing a unified view for reporting and business intelligence purposes. By integrating data across systems, organisations can gain valuable insights, perform in-depth analysis, and make data-driven decisions. This can lead to better understanding of business performance, identification of trends, and identification of areas for improvement.

Adapt and scale with the organisation

As businesses evolve and grow, the need for integrating new applications and systems arises. Application integration allows organisations to quickly adapt to changing business requirements by seamlessly incorporating new technologies into their existing IT infrastructure. It provides the flexibility and scalability needed to support business expansion, mergers and acquisitions, and the integration of new software solutions.

Reducing cost of manual labour and errors

Integration eliminates the need for manual data entry, reduces duplicate data, and minimises the risk of errors caused by manual processes. By automating data exchange and workflows, organisations can save time, increase operational efficiency, and reduce costs associated with manual labour and data inconsistencies. Additionally, integration can help optimise resource utilisation by enabling better resource allocation and utilisation across systems.

Breaking down silos

synergy, fluid working
Application integration improves collaboration and communication within an organisation. When systems are integrated, employees from different departments can access and share relevant data easily. This promotes collaboration, breaks down silos, and fosters cross-functional communication, leading to improved teamwork and efficiency.

In conclusion

Overall, application integration plays a crucial role in optimising business processes, improving data quality, enhancing customer experiences, and driving organisational growth and efficiency. It enables organisations to leverage the full potential of their IT ecosystem, maximise the value of their software investments, and stay competitive in an increasingly connected business landscape.

Dovetail iPaaS

An iPaaS is an excellent way to support your application integration. iPaaS is short for integration Platform as a Service. Dovetail is such a Platform. 

The Dovetail application is a no code, easy to use integration tool that can connect almost anything. 

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