Discover the power of integration

Transform your role as a functional administrator or business analyst

In functional management and business analytics, the ability to integrate data and applications is a game-changer. It is not just about technically connecting systems; it opens doors to more efficient processes, better decision-making and significantly improved user experience. In this blog, we explore the magic of integration and why you, as a functional manager or business analyst, should embrace this skill.

What is integration?

Integration is the process of bringing different systems, applications and datasets together to function as a cohesive whole. Think of bringing together customer data from a CRM system with sales information from an ERP system, or connecting a marketing tool with your e-commerce platform. The goal is to make information flow seamlessly between different systems, leading to greater consistency and insight.

Why integration is crucial for your role

Improved efficiency

As a functional manager or business analyst, much of your work focuses on optimising business processes. Integration eliminates manual data entry and reduces the possibility of errors, saving you time and resources. You can focus on strategic tasks instead of administrative hassles.

Richer insights

By integrating systems, you gain access to consolidated data. This means you can perform deeper analysis and make better decisions. Imagine being able to link sales data with customer satisfaction scores to understand exactly what your customers want and need.

Improved user experience

Seamless integration ensures a smoother experience for end users. Customers do not have to enter their data multiple times and employees have instant access to the information they need, without having to switch between different systems.

Examples of practical applications of integration

How do you start integration?

1. Understand needs

Start by mapping current systems and determine where integration can add most value. Engage stakeholders to understand their needs and wants.

2. Choose the right tool

We at Dovetail naturally recommend Dovetail. We believe we offer a low-threshold integration platform that delivers results almost immediately. As a functional manager or business analyst, you are already at home in the world of processes and data. That gives you a flying start in using the graphical flow designer and ensures a short learning curve.

3. Think big, but take small steps

Start with a pilot project to explore the possibilities of integration and learn from this experience. Then expand step by step to larger and more complex integrations.

4. Keep learning

Integration is a continuous learning process, keep optimising so you can proactively respond to changing business needs.


Learning integration opens up a world of possibilities for functional administrators and business analysts. It improves efficiency, delivers deeper insights and provides a better user experience. By diving into integration, you can not only enhance your own skills, but also make an indispensable contribution to the success of your organisation. So what are you waiting for? Dive into the world of Dovetail and integration and discover how you can take your role to the next level!

Dovetail iPaaS

An iPaaS is an excellent way to support your application integration. iPaaS is short for integration Platform as a Service. Dovetail is such a Platform.

The Dovetail application is a no code, easy to use integration tool that can connect almost anything.

Related resources

Connect and combine

Application integration and data integration ar...

AI in AI

Artificial Intelligence in Application Integrat...

Streamlining business operations between Shopify and Exact Online

For businesses using Shopify and Exact Online, ...

I immediately fell in love with the application

A take on Dovetail from a senior integration sp...