Connect and combine

The power of
converged application
and data integration

Application integration and data integration are often mentioned in the same breath, but if you zoom in on both, there are important differences.

Application integration is the process of connecting different software applications, systems and services within an organisation to ensure that they work together seamlessly. This process includes exchanging data, coordinating business processes and automating workflows between the applications involved.

Data integration is the process of combining data from different sources and merging them into a single, coherent view. This process ensures that data is consistent, accessible and usable for analysis and decision-making within an organisation. Data integration is essential for improving data quality, reducing redundancy and optimising business processes through centralised data insights.


So in summary, you can say that application integration focuses on connecting and making different software applications work together to streamline business processes, while data integration focuses on combining data from different sources to create a consolidated and usable dataset.

Application integration and data integration are both crucial for optimising business processes and improving efficiency and decision-making. Here are some benefits of both approaches.

Benefits of application integration

1. Improved efficiency

  • Workflow automation: by integrating applications, manual processes can be automated, saving time and increasing productivity.
  • Reduction of double entry: data once entered can be shared between different systems, eliminating the need for double data entry.

2. Enhanced data accuracy

  • Data consistency: integrated applications ensure that data is consistent across systems, reducing the risk of errors.

3. Improved cooperation

  • Accessibility of information: employees can access the same data regardless of the application they are using, improving collaboration and communication.
  • Real-time updates: information is updated in real-time, ensuring that teams always have the most up-to-date data.

4. Cost savings

  • More efficient use of resources: by integrating systems, companies can use resources more efficiently and reduce operational costs.
  • Maintenance costs: reduced need to maintain multiple, separate systems.

5. Improved customer service

  • Shorter response time: integrated systems ensure that customer information is quickly and easily accessible, leading to faster and better customer service.

Benefits of data integration

1. Enhanced decision-making

  • Collaborative data analysis: integrated data from different sources provide a more complete picture, leading to more informed decisions.
  • Data-driven insights: access to integrated data enables more in-depth analysis and valuable insights.

2. Improved data quality

  • Data consistency: data integration helps ensure consistency and accuracy of data across different systems.
  • Redundancy elimination: reduces redundancy and prevents conflicts between data stored in different systems.

3. Improved compliance

  • Data management: integrated data makes it easier to meet regulatory and standard compliance requirements through streamlined data management.
  • Transparency and traceability: provides better opportunities for auditing and traceability of data sources.

4. Operational efficiency

  • Streamlined processes: integrated data flows support more streamlined business processes, leading to higher operational efficiency.
  • Reduction of data silos: helps to eliminate data silos and promotes collaboration between departments.

5. Improved customer insights and personalisation

  • Integrated customer data: by combining customer data from different sources, companies can build a more complete customer profile, leading to better personalisation of services and offers.


Application integration and data integration both contribute to more coherent, efficient and data-driven operations. They improve data accuracy and consistency, increase operational efficiency, and enable better decision-making. Through these integrations, companies can make better use of their resources, save costs, and ultimately achieve higher customer satisfaction and better business results. Both for connecting applications and also for combining data from different sources, Dovetail iPaaS is an excellent applicable tool for doing this quickly and effectively. Dovetail unites the worlds of application and data integration.

Dovetail iPaaS

An iPaaS is an excellent way to support your application integration. iPaaS is short for integration Platform as a Service. Dovetail is such a Platform.

The Dovetail application is a no code, easy to use integration tool that can connect almost anything.

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