Elesa+Ganter is the standard in the industrial machine parts market

Organise data to sell products through marketplace Mercateo

After 90 years of independence, Drabbe – the customer in this case – became part of the Elesa + Ganter group in 2018. Elesa + Ganter is a joint venture between two market leaders in plastic and metal machine parts. Family businesses Elesa and Ganter have been Drabbe BV’s main suppliers for over 45 years. Intensifying this collaboration was therefore a logical next step.

They offer their customers a wide range, high-quality sustainable products, years of technical expertise and advice. Their mission? Connecting people, resources and products for the optimal solution!

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How can we sell our products through Mercateo?


Realised by

Client issue

Drabbe, now known as Elesa+Ganter wanted to start selling their products through Mercateo. This is a marketplace that makes millions of articles – including classification data – digitally available under one creditor. They asked this question to their (and our) partner WCG.

Our solution

The complete product catalog including images, datasheets, prices and real-time stock data is published in a BMECAT format. The BMEcat format was developed with the aim of standardizing and simplifying the exchange of product data files between suppliers and involved organizations. Daily updates are sent to Mercateo via Dovetail if there are additions or changes to the range.

Mercateo has a wide range, varying from office supplies, technical trade, electrical engineering, etc. where customers can regulate their purchasing process as efficiently as possible. Are you also interested in being visible on Mercateo or another purchasing platform in order to reach new customers or new market segments? Then contact WCG!

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